All the newcomers to the world of startups have two major concerns: survive the first year and get funding. But sometimes they forget the importance of creating and protecting a brand to achieve both goals.
A strong Brand atracts both consumers and investers, and it doesn’t need to take decades in the market to achieve it. Nowadays, trough big media outlets available, a brand can become notorious in a matter of months.
However, to achieve positioning and to appear atractive to the consumer, you have to take in to account several aspects that aren’s allways that obvious. With the main goal being the definition of these concepts, the Tech hub of Google Campus in Madrid has invited Guillermo Criado, partner of SILEX IP.
With great experience counseling and consulting in matters of Intelectual Property for Technological Companies, Guillermo will give recommendations that he considers esential in four key fields:
- What to look out for when choosing a Brand
- Different options of protection
- Avoiding related legal problems
- And finally, improve the return of the funding trough protection of Intelectual Property
If you want your startup to make the most of your Brand, don’t hesitate, and come to our lectura that will take place Thursday 31st March at 10 am.